Robert Coleman | Creative Lead & Photography Specialist
(Better known as Bobby Foxx and Robert Newfox)
📧 bobby@bobbyfoxx.com | 📞 +1 (352) 222-8670
Portfolio: BobbyFoxx.com
Professional Experience
2013 - Present: Freelance Photographer, Videographer, Creative Director, Arts Enabler
Collaborated with a diverse client base in the South and Southwestern US. Work includes commercial, theater, and campaign photography, delivering high-quality visual content that drives brand engagement and supports client goals. Key clients and projects include:
OPIE Software Visual Content Producer | 2018 - present
Consistently delivered high-quality photography and videography for this group since 2018, enhancing brand storytelling and visual coherence across digital platforms.
Dacasso Leather Product & Advertising Photographer | 2017 - 2021
Developed a full suite of product still-life, eCommerce, and cross-platform advertising assets, driving an 80% uplift in sales and solidifying brand aesthetics across channels.
San Pedro Playhouse Lead Photographer for Production and Events | 2022 - present
Spearheaded the visual documentation of an entire theater season, producing evocative imagery that bolstered audience engagement and led to near sold-out performances and heightened fundraising success.
The Magik Theatre Theater Photographer | 2022 - present
Orchestrated a season’s worth of dynamic production and event photography, strategically supporting audience growth and funding initiatives through compelling visual narratives.
Star Theatre Multimedia Producer & Community Engagement Strategist | 2020 - present
Produced high-impact video content that doubled summer school program attendance and strengthened community connections, yielding a substantial increase in sponsorships and donations, including high-value contributions.
Thomas Sanders and Friends Brand Photographer | 2019-2021
Curated a portfolio of brand-aligned, engaging imagery for a prominent social media influencer, establishing a cohesive visual style and enhancing online engagement.
Whataburger Commercial Product Photographer | Spring 2024
Produced meticulously styled product and eCommerce imagery for Whataburger’s retail division, reinforcing brand identity and enhancing visual appeal across retail touchpoints.
Kayser Enneking Campaign Political Campaign Photographer | Fall 2019
Crafted powerful visual assets for Florida State House candidate Kayser Enneking, aligning campaign aesthetics with messaging to drive engagement and voter connection.
Alachua County Commissioner Marihelen Wheeler Campaign Photographer | Fall 2019
Developed visually compelling, strategically aligned campaign imagery that supported Commissioner Wheeler’s successful election, creating a strong, relatable visual narrative.
Situ Lighting Product Launch Photographer | 2021-2022
Captured sophisticated still-life and eCommerce visuals for a high-profile product launch, reinforcing brand precision and highlighting product innovation.
First Magnitude Brewing Company Commercial Photographer | 2018-2019
Delivered a range of product and business-to-business imagery for First Magnitude’s craft beer line, strengthening brand positioning and supporting marketing campaigns with high-quality visuals.
Jacob Hurst eCommerce and Product Photographer | 2022-2023
Created eCommerce-ready still-life imagery for a line of fantasy books, capturing the author’s vision and translating it into a visually compelling online presence.
Limelight Photography Associate Wedding Photographer & Sales Representative | 2021-2023
Supported wedding photography as a second shooter and handled direct sales with clients, significantly contributing to print sales and client acquisition efforts through trade show engagement and booking management.
Audi USA Visual Branding Photographer | Spring 2016
Commissioned by Audi’s corporate office to document the launch of their Gainesville dealership, producing a suite of high-quality images used across their Google business profile and marketing materials. The photos contributed to enhanced brand visibility and were prominently featured in a regional advertising campaign, solidifying Audi’s visual presence in the local market.
Riley Education Foundation Full Service Rebranding & Web Content Developer | 2020
Collaborated with this multimillion-dollar nonprofit to rebrand their online presence, designing and launching a new website on Wix. Produced a cohesive suite of images and video content tailored for web use, enhancing user engagement and supporting the foundation’s mission through impactful visuals and streamlined digital presentation.
Skills
Visual Storytelling: Skilled in crafting compelling narratives through photography and video, effectively capturing the essence of brands and events.
Brand Development: Expertise in developing cohesive visual identities that enhance brand recognition and drive audience engagement.
Advanced Lighting Techniques: Proficient in studio and natural lighting setups, ensuring each image has depth, dimension, and impactful highlights.
Digital Editing & Retouching: Mastery of Adobe Creative Suite, with an eye for detail in post-processing to achieve polished, professional results.
Campaign & Product Photography: Proven success in producing high-quality images for commercial campaigns, eCommerce, and product showcases.
Client Collaboration: Strong communication skills that foster effective partnerships, from concept development through to project delivery.
Cross-Platform Content Creation: Experience creating adaptable assets for web, social media, print, and advertising, ensuring consistent brand representation.
Event & Theater Photography: Specialized in capturing dynamic, emotive moments in live settings, enhancing audience connection and engagement.
Project Management: Organized and deadline-driven, with the ability to manage multiple projects simultaneously and deliver on client expectations.
Community Engagement: Expertise in creating content that resonates with audiences and encourages community interaction, leading to increased support and visibility.
Proficiencies
Nikon D850 (primary), familiarity in Nikon Z9, Nikkor and Sigma prime lenses (35mm, 50mm, 85mm, 105mm macro), Godox/Flashpoint AD100pro/AD600pro, familiarity with Profoto, Tether Tools, Mac, Adobe Suite (Lightroom Classic, Photoshop, Bridge, Camera Raw, Premiere Pro), familiarity with Capture One, color calibration tools, lens calibration tools, Wacom tablet, Dropbox, Wix, Square, Squareup, Google G Suite, Google Local.
I am always interested in learning new equipment and software, with special interest in Hasselblad and Westcott systems.
Education: Santa Fe College, Gainesville, Florida 2007-2015
Early Training: Photography foundation began in childhood, with early darkroom training and instruction in manual film photography, inspired by a grandfather who was a professional stock photographer.
Foundational Art Studies: Studied Art Studio at Santa Fe College in Gainesville, FL, with a focus on metalworking/jewelry design, mixed media, and digital arts. Enrolled in a digital photography course to gain expertise in producing high-quality product and fashion imagery, essential for building the Bobby Foxx Designs brand(fashion, read on).
Professional Development
-Mentorship with New Zealand lifestyle photographer Craig Rohloff, gaining foundational photography skills.
-Masterclass with fine art photographer Jason Buff, honing advanced techniques.
-Online course on high-end product photography from Karl Taylor Education (now Visual Education), specializing in product styling and lighting.
Independent Brand Ventures | Track record of independently designing, establishing, and managing multiple brands, each highlighting unique strengths in photography and visual storytelling."
Bobby Foxx Designs: Launched an original fashion and jewelry brand, developing product photography and fashion imagery to establish brand identity. The brand was featured in multiple fashion shows and included a collaboration with Project Runway contestant Gunnar Deatherage, culminating in a collaborative collection that toured six major US cities.
Bobby Foxx Photography: Founded a dedicated commercial and product photography brand, offering high-quality visual content for a range of clients. Leveraged advanced lighting, composition, and post-production techniques to create compelling product imagery and campaign assets that align with client branding and drive consumer engagement. Work spans diverse sectors, including lifestyle, eCommerce, and high-end product advertising, with a reputation for meticulous attention to detail and creative versatility.
GreyFox Bridal Photography: Created as a specialized brand to deliver wedding photography services, allowing for clear differentiation from commercial projects. Focused on capturing emotive and timeless moments for bridal clients, offering a tailored approach to storytelling in wedding photography.